Why Enrol on Digital Marketing Level 3 Diploma Course with Texlearn Academy:
The following are some of the justifications for why you should study the Digital Marketing Level 3 Diploma course:
- Get Access to the Digital Marketing Level 3 Diploma Course through the online learning platform
- Get 24/7 experienced tutor support for this Digital Marketing Level 3 Diploma Course
- The Digital Marketing Level 3 Diploma Course is entirely online with high-quality course materials
- Complete the Digital Marketing Level 3 Diploma Course 100% online from any internet-enabled device anywhere
- A very flexible course deadlines with full Lifetime access to the Digital Marketing Level 3 Diploma Course
** Course Curriculum **
*** Digital Marketing Level 3 Diploma Course ***
Module 01: Digital Marketing Strategy
- Introduction
- What Is Marketing?
- What Is Digital Marketing?
- Understanding Marketing Strategy
- The Building Blocks of Marketing Strategy
- Crafting a Digital Marketing Strategy
Module 02: Online Marketplace Analysis
- Introduction
- Situation Analysis for Digital Marketing
- The Digital Marketing Environment
- Understanding Customer Journeys
- Customer Choice and Digital Influence
- Business Model for E-commerce
Module 03: Data Analytics
- Working with Data
- Setting Objectives, Goals, and KPIs
- Tracking and Collecting Data
- Analyzing Data
- Tools of the Trade
- Advantages and Challenges
Module 04: Digital Marketing Plan
- Introduction
- Situation Analysis
- Strategy
- Tactics
- Actions
Module 05: Relationship Marketing Using Digital Platforms
- Introduction
- The Challenge of Customer Engagement
- Customer Lifecycle Management
- Using Digital Media to Increase Customer Loyalty and Value
- Lifetime Value Modelling
Module 06: Traffic Building
- Introduction to Traffic Building
- Search Engine Marketing: SEO
- Paid or Pay per Click Search Marketing
- Banner Advertising
- Native Advertising
- Online PR
- Online Partnerships
- Opt-in Email
- Viral Marketing
Module 07: Online Advertising
- Introduction
- Online Advertising Objectives
- The Key Differentiator
- Types of Display Adverts
- Payment Models for Display Advertising
- Getting Your Ads Online
- Targeting and Optimizing
- Tracking
- Step-By-Step Guide to Online Advertising
- Advantages and Challenges
Module 08: Affiliate Marketing
- Introduction
- The Building Blocks of Affiliate Marketing
- Setting up a Campaign
- Tools of the Trade
- Advantages and Challenges
Module 09: Email Marketing
- Introduction
- Email Strategy and Planning
- Tools of the Trade
- Advantages and Challenges
Module 10: Mobile Marketing
- Introduction
- The Role of Mobile in Personal Communication
- Mobile Messaging Channels
- Location and Mobile
- Mobile commerce
- Augmented Reality
- Mobile Analytics
- Advantages and Challenges
Module 11: Content Marketing Strategy
- Introduction
- Defining Content Marketing
- Strategic Building Blocks
- Content Creation
- Content Channel Distribution
- Tools of the Trade
- Advantages and Challenges
Module 12: Search Engine Optimization (SEO)
- Introduction
- Understanding SEO
- Search Engine Friendly Website Structure
- SEO and Key Phrases
- Link Popularity
- User Insights
- What Not To Do
- Tools of the Trade
- Benefits and Challenges
Module 13: Social Media Marketing
- Pick One or Two Social Platforms
- Retarget on Facebook
- Messages You Want To Promote
- Who You Are Targeting
Module 14: Instagram Marketing
- Introduction
- Promoting Your Brand on Instagram
- Using Your Instagram Account
- Determining What Is Photo-Worthy for Your Brand
- Using Hashtags in Your Instagram Posts
- Finding Friends and Fans on Instagram
- Using Instastories
Module 15: YouTube Marketing
- Introduction
- Benefitting from Social Media Marketing on YouTube
- Attracting Subscribers
- Promoting on YouTube
- Seeding a Viral Campaign
- Advertising on YouTube
Certification
You will receive a course completion Certification if you complete the Digital Marketing Level 3 Diploma Course successfully.
When you apply for your preferred jobs, your Digital Marketing Level 3 Diploma Course certificate will enable you to stand out from the competition by adding new, interesting abilities to your CV.
