Persuasive Writing Online Training

Want your words to inspire action, boost sales, or leave a lasting impression? This course in Persuasive Writing teaches you how to write with purpose, clarity and influence. Learn what truly works in the real world—from attention-grabbing headlines to powerful email copy that converts.

Whether you're a marketer, entrepreneur, blogger, or job seeker, persuasive writing is a must-have skill in today’s digital-first world. This course takes you on a complete journey from identifying your writing style to mastering industry-proven copywriting formulas. With expert-led sessions and insider insights from Forbes contributors, you'll gain practical techniques to turn words into results.

What is Included:

• Learn essential persuasive writing techniques and copywriting formulas
  
• Discover your writing personality and develop an engaging voice
  
• Instructor-led content with bonus Q&A sessions featuring Forbes writers
  
• Flexible, self-paced learning with tutor support when needed
  
• Free Certificate upon completion

What Makes This Course a Smart Career Move?

Persuasive writing is one of the most in-demand skills in marketing, business, and media. According to Indeed UK, professional copywriters earn between £25k to £50k annually, with experienced marketers and freelance writers earning up to £70k. Strong writing skills can dramatically boost career prospects across multiple sectors—whether in branding, PR, digital marketing, or even UX design.

Copywriting is also a high-income freelance profession, with clients willing to pay a premium for compelling content that drives results. This course equips you with formulas and tools used by top industry professionals, setting you up for success whether you pursue employment or freelance gigs.

Master the art of influence—enrol in this persuasive writing course today and start crafting content that converts.

Reed Courses Certificate of Completion

Digital certificate - Included

• Section 01: Introduction 05:07

  • 1: Section 1 - Course Overview_1 05:07

• Section 02: The Personal Journey of Writing 10:48

  • 2: Section 2_1 00:21
  • 3: Section 2_2 00:40
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• Section 03: What Kind of Writing Suits Your Personality 15:28

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• Section 04: The Exceptional Writing Journey 06:14

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• Section 05: How to Become an Exceptional Writer 06:45

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• Section 06: Keys to Exceptional Writing 06:52

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• Section 07: Exceptional Writing Deterrents 08:11

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• Section 08: Practical Guide to Persuasive Copywriting 01:36

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• Section 09: Headlining Copywriting Formulas 23:34

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• Section 10: Organizational Copywriting Formulas 38:59

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• Section 11: Action Copywriting Formulas 08:46

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• Section 12: Email Copywriting Formulas 09:47

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• Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor) 1:43:22

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• Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist) 52:14

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This course is designed to guide learners through the journey of becoming powerful and persuasive writers. It explores the psychological principles behind effective writing and introduces you to time-tested copywriting structures that drive engagement and action. You’ll explore a range of writing styles, techniques, and strategies tailored to different audiences and platforms.

With modules that cover everything from discovering your personal writing style to creating high-converting headlines and calls to action, you’ll gain both theoretical understanding and practical skills. Industry guest speakers add value through real-world tips and examples, offering insights into what successful writing looks like in professional settings.

Learning Objectives:

• Identify your unique writing style and learn how to refine it
  
• Apply persuasive copywriting techniques for different media formats
  
• Use proven headline and email copy formulas to boost engagement
  
• Understand what deters effective writing and how to overcome it
  
• Build confidence as a professional writer through guided practice
  

Why should you take this course?

This course is more than theory—it's a practical toolkit for anyone who wants to write with purpose and impact. Whether you're writing for business, marketing, academia or personal growth, persuasive writing helps you influence decisions and build credibility. The skills you develop here can translate to higher earning potential and greater professional visibility.

Course Curriculum:

• Module 01: Introduction
  
• Module 02: The Personal Journey of Writing
  
• Module 03: What Kind of Writing Suits Your Personality
  
• Module 04: The Exceptional Writing Journey
  
• Module 05: How to Become an Exceptional Writer
  
• Module 06: Keys to Exceptional Writing
  
• Module 07: Exceptional Writing Deterrents
  
• Module 08: Practical Guide to Persuasive Copywriting
  
• Module 09: Headlining Copywriting Formulas
  
• Module 10: Organisational Copywriting Formulas
  
• Module 11: Action Copywriting Formulas
  
• Module 12: Email Copywriting Formulas
  
• Module 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor)
  
• Module 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist)

• Marketing professionals and business owners
  
• Content writers, bloggers, and copywriters
  
• Freelancers seeking high-income writing skills
  
• Students and job seekers looking to enhance communication
  
• Anyone interested in mastering persuasive writing

No experience required. Just an internet connection, a compatible device, and a willingness to learn persuasive writing.

• Copywriter: £25k to £50k
  
• Digital Content Writer: £28k to £55k
  
• Marketing Executive: £26k to £45k
  
• Freelance Writer: £30k to £70k
  
• Communications Specialist: £35k to £60k

Currently there are no Q&As for this course. Be the first to ask a question.